My journey started in fashion design, but it was through marketing and storytelling that I truly found my voice. Since then, I’ve worked across fashion and cosmetics — developing 360° campaigns that connect with emotion, culture, and consumer insight.

With over five years of international experience in Europe and the U.S., I’ve collaborated with global brands to build narratives that live across media: from product launches to brand repositioning, from social-first strategies to long-term storytelling platforms. I have a deep curiosity for visual culture, trend analysis, and how creative direction can spark meaningful conversations.

Today, I’m driven by the idea of crafting brand worlds that blur the lines between fashion, beauty, and art. In my free time, I study art history and contribute to magazines as a freelance writer, exploring the crossroads of aesthetics, identity, and innovation.

I believe in ideas that move — and in brands that dare to speak with purpose.