COLORS FREE
The challenge for this project was to rejuvenate and develop the COLORS line, a key brand pillar, by creating two new fragrances: one for men and one for women. These limited-edition perfumes aimed to make a strong statement, align with the COLORS line's positioning, and appeal to a young audience that resonates with the brand's values through a comprehensive 360° proposal.
Role & Actions performed
Creating conceptualization and creative direction end-to-end.
Creating the perfume concept launch, designing the packaging, and briefing the perfumery team to develop both fragrances.
Develop the communication concept, idea, and aesthetic; work with the agency for model scouting; and be present during the shooting.
Designing creative and strategic input, executing all assets for organic and paid media, OOH, organizing and tracking timelines.
End-to-end development of creative content for social media platforms such as Instagram, TikTok, YouTube, and both owned and paid media.
Providing art direction supervision for all productions.
Supervising all stages of pre-production, production and post-production until the final pieces were published across all channels.
Colors Free
For Him
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Mandarin, Apple Granité accord, Nutmeg
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Lavender, Geranium, Orange Blossom
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Pachouli, Vetiver, Woody Amber Accord
Colors Free
For Her
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Bergamot, Fig leaves, Black Pepper
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Roses, Jasmine Sambac, Orris, Green leaves accord
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Sandalwood, Creamy Wood Accord, Woody-Amber accord, Musk
Concept
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Communication
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Packaging
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Social Media
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OOH
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POS
Concept • Communication • Packaging • Social Media • OOH • POS
Be Free,
Be You.
