SISTERLAND GOLDEN VANILLA

The main goal of this launch was to take another step in the Sisterland fragrance line by launching the first Eau de Parfum, with the aim of reaching a mature audience, with a more premium positioning, continuing with the aesthetics and objective of the Sisterland family but creating a new universe that also advocates female empowerment, leaving female friendship in second place in the Eau de Toilette range.

ROLES & ACTIVITIES PERFORMED

Conceptualization and creative direction end-to-end
Provided creative and strategic input and executed all assets for organic and paid media, including managing timelines and creativity
Providing art direction and search for an agency and production company, work on the creative project together, including the TV commercial (idea and conceptualisation)
End-to-end development of creativity for social media platforms such as Instagram, TikTok, YouTube, and owned and paid media.
Work with the retail team to create new virtual experiences at the point of sale, along with supervision of creativity at the point of sale to be aligned with the rest of the teams
Work with the PR team to create the communication concept for the global launch